How to Interact with Clients Through Facebook Live

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Social media has people worldwide more connected than ever before, with Facebook leading the way. Nearly 3 billion people use the platform daily, with many spending hours at a time on it. Because of the widespread popularity of Facebook, businesses are always finding ways to leverage it […]

Practicing Proper “Netiquette” in Your Business

By Zach Vesper, NPI, Inc.’s Marketing SEO & Marketing Specialist Meeting with clients either in-person or digitally is a large part of your daily operations. Now more than ever before, business owners are learning the importance of video conferencing to stay connected. However, there are obvious differences between speaking directly to someone and looking at […]

How to Get the Most out of Your LinkedIn Profile

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Social media is an integral part of running a business of any size. It works to both promote different aspects of your business to customers and expand your marketing reach. One site that often gets overlooked in favor of more laidback platforms like Facebook is LinkedIn. Because […]