Email Etiquette: How to Present Your Business Through Email
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist Running a successful small business is all about relationships. In the past, relationships could thrive solely over dinner and phone calls, but the way that professionals communicate is rapidly evolving. Today, business owners must learn how to communicate over email in order to grow and maintain relationships, […]
How To Invest In Marketing When Things Get Slow
By Sydney Bailey, NPI, Inc.’s Director of Marketing Across industries, entrepreneurs will find times in their business when things seem to be going great. There is no shortage in clients or work, and operating their business dominates their attention to the point where marketing can fall down on their list of priorities. This becomes an […]
How to Stand Out in a Competitive Market
It’s easy to feel intimidated by the competition—maybe they’ve been around for 20 years and you just started last month. You know everyone has to start somewhere, but while you’re building your business, how can you make sure that you stand out from the rest? This question has several answers—there may not be one simple […]