Leverage Your Yelp Listing for a Better Reputation
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist Collecting reviews for your business is essential to attracting new customers. Over 90 percent of consumers use online reviews in their final decision on a business. That means you can never have too many, especially too many positive ones. In addition to collecting reviews via Google […]
Should You Use TikTok to Market Your Inspections?
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist If you’re already active on social media or know someone who is, chances are that you’ve heard of the hit social media app TikTok. The video-sharing app boasts 689 million active users worldwide, and pulls in more than one billion video views a day. While it started […]
Allowing Clients on Inspections: A Do or Taboo?
By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator If you ask an inspector their thoughts on allowing clients to follow along on inspections, chances are that you’ll get one of two different answers. One camp will say that it’s necessary for clients to be present, while the other will argue that it can […]