How Recording Inspections Could Help You
By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator When you think of the professions that utilize video cameras, home inspections might be far down on the list. Emergency services, loggers, and bartenders can be seen wearing cameras to record their shifts. Even cyclists and other motorists have found that cameras are useful, especially […]
That’s a Wrap! Getting Your Vehicle Ready for Marketing Success
By Sydney Arp, NPI, Inc.’s Designer and Marketing Specialist Vehicle advertising can generate between 30,000 and 80,000 impressions a day, and up to 95 percent of consumers tend to absorb vehicle messaging above other types of ads. That’s a lot of potential eyes on you! Now that you’re a traveling billboard for your business, you’ll […]
Best Foot Forward: Marketing Your Strengths to Customers
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Marketing is all about showcasing your best abilities to your clients. What do you do that others don’t, and why should someone ultimately choose to hire you? As a small business owner, especially when you’re just starting out, it’s crucial that you put your top skills front […]