Boosting Conversions and Improving ROI with Call Tracking
By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? […]
Marketing Insights: The Importance of Finding Your Audience
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Any experienced marketer, when speaking about how to grow a business and reach long-term goals, will preach on how important it is for a business to find its audience. For many business owners, this might sound a little strange. After all, shouldn’t entrepreneurs be looking […]
Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]