The Pros and Cons of Paid Search
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist When it comes to digital advertising for your business, you’re not short on options. One choice many business owners overlook, for a number of reasons, is paid search. The major player in paid search is Google, and their Google Ads platform makes it easy to reach […]
6 Ways to Get the Most Reach Out of Your Business Website
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer Your business website has the potential to be one of the most powerful tools in your marketing arsenal—if you know how to use it. Here are six ways you can give your monthly website traffic a boost and start seeing those leads convert to sales. 1. […]