Black Hat SEO: Why You Should Avoid It As A Small Business Owner
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist When running a small business, there are many facets of building a company that entrepreneurs will encounter for the very first time. Building relationships and developing marketing strategies are difficult tasks on their own, but business owners need to perform those actions all while ensuring […]
Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]
5 Strategies to Get More Reviews for Your Small Business
By Zach Vesper, Senior SEO & Marketing Strategist Let’s say you’re heading out to eat in an unfamiliar city. You want to try something unique and high-quality, but searching online leaves you with an endless list of options. Mood and taste will certainly come into the picture, but how do you make your final choice? […]