Tag: small business

4 Ways to Create a Positive Work Culture for Your Small Business

By Kimberly Stevens, NPI, Inc.’s Marketing Coach As your small business grows, you may find yourself in a position to hire additional employees, expanding your team and delegating duties as far as your finances allow. While growth is exciting, it also comes with its own set of problems. A successful small business owner must also become a successful team manager. They impart their vision for their business to new team members, who must become productive workers and genuine brand advocates. After making your new hires, you need to earn their loyalty and create an ideal environment for them to operate as optimally as possible. This, of course, all hinges on the quality of your work culture. Do your employees dread work, or do they look forward to it? Are they willing to make concessions when times are tough, or will they back out when they are most needed? Consider these tips to strengthen your company culture and develop a family-like atmosphere that makes work something to look forward to. According to a Globoforce study, happy employees are 85% more efficient in their work and stay in their positions twice as long. Although it might be common sense, sustaining a team

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Pre-Inspection Agreement: Why They’re ALWAYS A Must-Have

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator In establishing a successful inspection franchise, there are so many things to worry about. From learning how to best market yourself and your services, to offering the best possible product, new inspectors have plenty of areas that can command their attention. In these moments, it is important not to overlook the standards and the basics of the business. One standard process that you should never skimp out on is the pre-inspection agreement. Let’s review the pre-inspection agreement and its unique importance. BackgroundA pre-inspection agreement is a standard form which outlines standards, scope of work, and expectations for an upcoming property inspection. There are many reasons why this form has become a stock-standard part of every inspector’s business plan, but of particular note are the liability protections that they provide. Although no inspector intends to find conflict with a client, a disagreement is likely to come up at some point. The pre-inspection agreement is the rule-setter that keeps every inspection fair and clear. Some basic aspects that a pre-inspection agreement describes include: ConsiderationsSome inspectors are more strict than others with how they administer and handle their pre-inspection agreements. Some inspectors may

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5 Podcasts to Grow Your Small Business

As a National Property Inspections franchise owner, you are one part inspector, one part marketer, one part entrepreneur. Needless to say, there can be a lot on your plate. To stay on top of the competition and to become the best leader in your industry, it might be valuable to find a podcast to help you on your way. Today, experts are freely offering their years of experience and personal stories to listeners through an easily consumable medium. Here are a few podcasts that could help you grow your inspection business! 1. Home Inspector Podcast by InterNACHIAverage length: 1-5 minutes, with an occasional “webinar” podcast that can be between 1 and 3 hours.Releases: Twice a day every weekday. As inspectors, a great starting point podcast is the Home Inspector Podcast by InterNACHI. The majority of releases are extremely short, sometimes with no introduction at all. These topics briefly explain how to perform a specific task relating to property inspections. The Home Inspector Podcast is a great option for inspectors looking to brush up on their knowledge or looking for quick, easy review material. The webinar releases are obviously much longer and seem to be direct uploads of online classes and

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How To Not Get Hacked

In an increasingly digital age, new technologies make the jobs of small business owners easier and more streamlined. Of course, that also means that there are new ways for sensitive information to be stolen or brands to be compromised. From password safety to Facebook cloning, here are a few ways to become more secure online. Password SecuritySelecting a strong password is the first line of defense when looking to keep your information private and secure. With so many tips and tricks circulating the web on how to construct strong passwords, it is shocking to hear that the most commonly used password for 2022 is officially “123456.” Remember, modern hacking softwares search for these common terms first when attempting to break into an account. For some quick tips to make your passwords more resistant to hacking algorithms, always be sure to use a mixture of capitalized and lower-cased letters within your passwords, ideally with a healthy amount of numbers. Successfully incorporating an uncommon symbol (like “>”, “~”, etc.), when allowed, can make these rapid password-checking softwares nearly useless. Diversify your passwords and make them as strong as possible with these basic steps to protect your business from malicious attacks. PhishingA phishing

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Entrepreneurship 101: How to be an Effective Leader

As a National Property Inspections franchise owner, you’re so much more than just an inspector. You’re an office manager, a marketing coordinator, an accountant, a boss, a mentor, and a teacher—just to name a few. In our Entrepreneurship 101 series, we’ll cover leadership traits and tips specific to running a successful inspection empire. As part of a national network, your resources as an NPI inspector are plentiful, and we’re excited to share what we’ve learned about effective leadership in our industry. Lead By ExampleAlthough it may sound cliché, it’s important to align your business goals with your mindset. Even if you’re currently a one-man show and don’t have plans to hire in the near future, getting into a leadership mindset will help you elevate your thinking to that of a boss. After all, being a leader is not about being front and center. True leadership comes in the form of behind-the-scenes hard work and dedication. To be successful in your business, it’s vital to have goals set for where you want to see yourself in the next year, along with a plan of action for how you hope to achieve your goals. In the pursuit of your goals, it’s helpful

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Make Your Money Work for You: Tax Deductions & Incentives

To be successful in business it has always been said that you need to spend money to make money. In truth, to be profitable in the business world, it’s about making the money you acquire work for you. To make your money work for you, it’s important to understand the nature of tax deductions and incentives, as this is key to getting from where you are to where you want to be financially. At this point, it’s essential to note that these suggestions may be different from state to state. To get a complete scope of the tax deduction process, please consult your local financial adviser or tax preparer. Business Expenses When you’re just starting out in this business, it’s easy to become overwhelmed by the pressure to succeed. You may be questioning how you are going to pay for all the newly associated costs of running a business, but if you’re savvy, you know how to structure your money to be both effective and efficient. As a business owner, you can write off most expenses if you’re careful in doing so (i.e., keeping records of business expenses through immaculate management of receipts and proper tax forms). The first tax

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Win at Business by Investing in Yourself

The month of June is Professional Wellness Month. In honor of this occasion, your family here at the NPI headquarters want to make sure that you have everything you need to succeed, professionally and personally. With the spotlight on professional wellness, it’s important to check in with yourself and your employees to identify any areas of improvement for your business. Likewise, it’s also valuable to take an honest personal inventory of yourself to see what areas of development you may be lacking in. Although a self-assessment can feel daunting, it’s critical to avoid being stagnant in any area of your life. Life is to be lived in a manner of constant evolution, as dormancy breeds bad personal habits and business practices. Implementing changes that need to be made as a result of your self-reflection and business assessments can at first seem overwhelming. While it’s hard to make a lot of improvements at once, it’s good to have a strategy for implementation in place for future enhancements to your business and for yourself. These changes don’t have to be drastic in nature to make a huge difference to your lifestyle and brand. Lifestyle changes that you can implement can be as

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How to Stand Out in a Competitive Market

It’s easy to feel intimidated by the competition—maybe they’ve been around for 20 years and you just started last month. You know everyone has to start somewhere, but while you’re building your business, how can you make sure that you stand out from the rest? This question has several answers—there may not be one simple solution, but it turns out there’s a lot you can do! A Job Well Done There’s much to be said about job performance. A job well done can create a good relationship between you and your consumers and keep people coming back to your business. It can also help you build a referral system based on good word-of-mouth. That being said, bad news travels fast, as is the same with negative reviews. In these cases, being an amazing inspector is not enough to offset a disparaging review or to generate the business you want. This requires the usage and management of social media accounts. Social Media One of the easiest ways to see an uptick in business and to encourage customer engagement is to create social media channels for your business. To market your franchise, the three most important social media outlets are Facebook, LinkedIn,

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Thinking About Joining Your Local Realtor Association? Here’s Why You Should!

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Whether you’re looking to expand the reach of your well-established franchise or you’re just starting out as a new franchisee, joining your local REALTOR® association certainly has its benefits. But did you know that becoming a member equals access to an assortment of useful information including: a multitude of networking opportunities, discounts to affiliated business groups and tradeshows, access to various multiple listing services, scholarships, community engagement opportunities, and additional secrets of the trade? According to the National Association of REALTORS® website, you can start off by joining your local REALTORS® association with an Affiliate Membership. The Affiliate Membership is the most cost-effective option available that still grants you the ability to utilize the maximum benefits of the membership. While membership fees vary from state-to-state and often include varied tiered-levels, Affiliate Memberships are typically half the price real estate agents pay for their memberships. Once you have joined, you will be provided with information from your area’s Multiple Listing Service (MLS). This benefit may be the most important as it is vital to building a solid referral base from which you can book inspections in your area. This data includes important

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5 Ways to Know It’s Time to Hire

Short of starting your inspection company, hiring your first employee is the biggest step you’ll take as a small business owner. It can be tough to know who to hire, but surprisingly, it can be even tougher to know when to hire. Here are a few telltale signs it’s time to make a plan and make the move to grow your team. 1. You’re turning down work.You’ve poured your energy into building relationships and expanding your network, and now all that hard work is paying off in spades: you’re booked out for a couple of weeks! If this scenario sounds familiar, remember that this is only the start of the busiest season for us inspectors. You’re going to want a team member who can help you book more inspections and share the workload. 2. You have an exciting opportunity to expand your services.The perfect opportunity for a new add-on service has presented itself, and anytime you mention it to others working in your local real estate market, they get just as excited as you. That rare untapped need has been identified, and it’s time to spring into action. But as bookkeeper/marketer/inspector/report-writer, (I could go on!), you’re already feeling pulled in

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Identifying and Locating Your Client Base with Omnichannel Marketing

By Stepha Vesper, NPI, Inc.’s Senior Marketing Communications Strategist Running a successful small business takes plenty of effort and know-how, which naturally develops with time and experience. In order to grow, business owners want to learn how to get their brands in front of the people that are the most in need of their services. The problem is that finding who that ideal client is and where they are isn’t always so easy. Jumping into the weeds of industry jargon, business researchers at places like McKinsey & Company preach the importance of “omnichannel” marketing over “multichannel.” With the omnichannel approach to marketing, businesses recognize the importance of placing their brand and services in front of their ideal client as often as possible. While multichannel marketing will spread these marketing efforts with as broad a net as possible, omnichannel marketing calls for honing in on the most important client base niche as much as possible. As one might expect, omnichannel marketing approaches are meant to cut down on that overall ad spend while maximizing conversions. While this style of marketing should seem appealing to most small business owners, employing it can take some effort. To set your marketing mindset in a

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Beating Burnout: Tips to Keep Your Head Above Water for Small Business Owners, Entrepreneurs, and Workaholics

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Finding success in the workforce can often take a lot of dedication, commitment, and time. Especially in competitive fields, some can get the notion that any time off is an opportunity for someone else to catch up, or a risk that could lead to losing momentum. With this in mind, it comes as little surprise when those with an entrepreneurial mindset struggle with burnout. Too often, entrepreneurs and small business owners enter into “the grind” without knowing when to take their foot off the gas, leading to a major crash that can be tough to recover from. The good news is that burnout doesn’t have to be an inevitability. With the right mindset and by following the best strategies, burnout doesn’t have to be another hurdle for success and contentment. 1. Reevaluate Your Daily ScheduleA common cause of burnout is taking on too much. Entrepreneurs tend to spread themselves too thin, and they have trouble letting go of responsibilities. The classic mindset of, “If I want to do something right, I’ll do it myself,” also means that delegating more important tasks rarely happens. Having a strong sense of ownership in the

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Black Hat SEO: Why You Should Avoid It As A Small Business Owner

By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist When running a small business, there are many facets of building a company that entrepreneurs will encounter for the very first time. Building relationships and developing marketing strategies are difficult tasks on their own, but business owners need to perform those actions all while ensuring that they have a viable, valuable product to offer their clientele. Needless to say, small business owners have a lot on their plates, which is why it’s important to find the right kind of help in areas where experience or knowledge might be lacking. One major area where small business owners are likely to be limited in their knowledge is SEO. Business websites that haven’t had the benefit of being reviewed by someone experienced with SEO are at a major disadvantage when it comes to online visibility, but there are many so-called “experts” who offer help that could ultimately set a business back considerably. To get an idea of why SEO is so important and how unethical optimization tactics can end up hurting your business, let’s discuss “Black Hat” search engine optimization. What is Search Engine Optimization (SEO)?Small business owners can have a great talent

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NPI Welcomes 12 New Franchise Owners in the First Half of 2023

National Property Inspections (NPI), home and commercial property inspection franchisor, is proud to announce the addition of 12 new franchises to their roster since the beginning of the year. Delivering comprehensive property inspections, NPI has a reputation for helping clients make informed investment decisions for over 35 years. With the addition of these new franchises, more customers in the United States will have access to reliable and thorough property inspection services. We’re pleased to welcome the following franchises who will be representing our brands in their local area: “We are thrilled to welcome these new franchises to the NPI family,” said David Stamper, President of National Property Inspections, Inc. “It’s exciting that they will bring our company’s brand, values, and quality inspections to new areas. Having worked closely with all our new franchise owners, I know they’re a great group of people who are driven to succeed. I look forward to watching them grow and reach their personal goals.” Stamper added, “We are excited to see our franchise network continue to grow. Our franchises offer a comprehensive suite of inspection services, including home inspections, commercial property inspections, and specialty services such as radon and mold testing. We look forward to

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11 States Taking Action Against Radon

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Each year, more and more people are becoming aware of the threat that radon poses to families and homeowners. The World Health Organization, along with the most prominent national and international health agencies, have been appropriately banging the drum to increase broad awareness of the odorless, colorless gas (which is now the second leading cause of lung cancer in the US, per the CDC). Even in states where radon’s presence is not as prevalent, experts are advising that the gas’ concentration can vary even from house to house. For home inspectors that have not yet invested in radon testing as an outlet for diversification, signs are pointing towards a higher emphasis on the importance of knowing your home’s radon levels. While radon testing can be a valuable service offering anywhere, here are a few regions of particular interest. High Presence in the Midwest and PlainsRadon levels are recorded in the units of “picocuries” per liter (written as pCi/L), perhaps better understood as one-trillionth “curies,” a unit created to measure radioactivity content named after Marie Curie. With radon entering homes through the breakdown of uranium gases in ground soil, the World

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How To Take Pictures That Boost Engagement For Social Media

By Melisa Rana, NPI, Inc.’s Graphic Designer Managing a business’ social media page can be a lot of fun for the right marketing-minded owner, but for many, a lack of substantial engagement can quickly dampen any motivation for online interactions. Presence and activity are so important for growing businesses – so, how do you identify which pictures will drive engagement (comments, likes, shares, etc.)? Business owners don’t need to be professional photographers to learn how to take eye-catching pictures that make their followers pause. Here are a few tips to get started. Nail Down the Basics Find Engaging Subject Matter To learn more about how to beef up your social media activity, reach out to our marketing team to brainstorm! If you’d like to learn more about how franchising with NPI can benefit your marketing efforts, start with our info packet!

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An Average Day In The Life Of A Home Inspector

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator There are many aspects of the home inspection industry that draw people into the profession. Entrepreneurs love the opportunity to become their own boss, others will be drawn to the flexibility inherent in the job, and still others are drawn to the unique technologies that are constantly innovating the industry. Professionals transition into the industry every year, but many do so without having a full picture of what life will be like as a home inspector. For those who are interested in making a career change, the best way to start off is by shadowing an active home inspector for a day or two to get a better feel of the lifestyle and nature of work. However, it can be understandably difficult to find someone willing and ready to train potential future competition for themselves. So, to bridge the experience gap, here is a breakdown of what an average day as a home inspector can look like. Disclaimer: Home Inspectors have an inherently flexible job that can be shaped to fit many different lifestyles and preferences. The described daily schedule in this article describes only one home inspector’s experience after

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5 Common Interview Answers That Are Red Flags For Hiring Managers

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach One skill that can be difficult to develop for small business owners is how to recognize red flags when they show up. Red flag interview answers aren’t just bad answers, they are the types of responses that should alert hiring managers that it might be time to move on to the next candidate altogether. All hires are important for small businesses, but nailing those early hires is pivotal when it comes to long-term success. This is why good business owners place so much focus on their early interviews. Entrepreneurs likely don’t have extensive experience with interviewing prior to starting their own businesses, so they often can’t reflect on the early warning signs of lousy employee behavior. While candidates who have a talent for answering interview questions aren’t necessarily always the best people for the job, there are some seemingly innocuous interview answers that should actually be major red flags for hiring managers. But First, A Few Thoughts On Delivery (A Message to Job Seekers)Interviews can, admittedly, feel intense, nerve-wracking, and anxiety-inducing. Although this might add even more pressure onto job seekers, there are a few behaviors related to anxiety that can

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Standing Out From the Crowd with Content Marketing

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are more worth their audience’s time and money than the competition’s. Navigating all of these hurdles as one person is daunting, but owners should know that there is a workable solution. Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. This is no reason to be intimidated, however. Small business owners have the opportunity to learn the gist of developing a content marketing plan in no time. But first, let’s discuss a few essentials. What is Content Marketing?Every social media post, blog article, infographic, and video tutorial released by a business is a form of content marketing. While content marketing can come in many, many different forms, they all have a shared intention to ultimately promote the use of a business’ products

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Conducting Great Interviews as a Small Business Owner

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Starting a business is a remarkable accomplishment in itself, but making that first hire might be the most important part of a small business’s track for growth. The amount of time and effort that goes into a brand new hire is considerable, and costs incurred when it goes wrong can feel like a gut punch. But these mistakes can be avoided! Business owners who invest into their interviewing skills can discover potential issues far in advance, and determine which candidates have the perfect complementary skill set they’re looking for. The right candidate will feel like the missing puzzle piece for your business. To identify these partnerships with expertise, there are three important questions to answer during an interview. Does the Candidate Fit the Position?The first determination that a good interviewer needs to uncover is, of course, whether the candidate would have the ability to do the job for which they are applying. Candidates usually come to the table with varied experiences, and often their work history won’t include the exact position that they are applying for. This is where strong preparation from the interviewer comes in. Drilling the position down to

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