Tag: small business

Pricing Your Services the Right Way

December 14, 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Finding the right price for the services you provide can be pretty tricky. Set them too high, and your customers will look elsewhere. But price them too low, and you might find it hard to break even. If you’re a new business owner, you might be stuck in a gray area about the best way to set prices. Research is Your Best Friend The best way to figure out what’s a reasonable amount to charge is to check out other businesses near you. Look at their websites and see if they have their pricing listed. You can also look at what other services they add and any deals they offer. Just a little bit of leg work will prove to be valuable as you get up and running. Flat Rate by Square Footage One of the common pricing strategies among inspectors is a set dollar amount based on the property’s size. This system is mainly used for residential properties that aren’t as extensive as larger commercial jobs. You can start at the lowest size you commonly inspect and increase by a certain range to the largest. This helps ensure that you’ll get paid

Why You Shouldn’t Neglect Your Inspection Tools

December 7, 2021

As an inspector, you have a variety of different tools to help you do your job. Drones, electrical outlet testers, gas sniffers, and more all give you the information you need to educate your client. But with so many different pieces, it’s not uncommon for equipment to malfunction. What Can Happen The most obvious answer to what’ll happen if you don’t maintain your equipment is that it simply won’t work correctly, if at all. If this happens to you in the field, you can find yourself stuck in a tight spot. You’ll either have to scramble to replace the broken tool or reschedule the inspection. Perhaps the worst outcome is that you mark a component incorrectly on your report. This can lead you into a wormhole of liability and result in a costly payout and possible lost business. Do Your Research Beforehand To avoid having to constantly repair your equipment, look into the best tools for the job beforehand. There are lots of different brands on the market, and each has their own set of pros and cons. If you belong to an inspector message board, see what others have asked about. Read reviews on the products prior to purchasing

Tips to Streamline Your Report Writing

November 30, 2021

By Jon McCreath, Technical Supervisor & Training Administrator Every small business owner knows that time is one of your most valuable assets. The more time you have and the more effectively you use it, the bigger you can grow. For inspectors, one task that can eat up most of your day is putting together your final report. If you find yourself staying up late into the night to finish reports, you may need to rethink your process. Fast vs. Fine-Tuned First and foremost, it’s important that we differentiate between rushing a report and finding beneficial shortcuts. Remember that as an inspector, your report is your safeguard from liability. A quality report keeps you protected from possible repercussions and maintains your reputation. If you begin to rush through things for the sake of saving a few hours, it can come back to bite you. As a new inspector, it might take a while before you start seeing a difference in your writing time. That’s OK! It’s best to get comfortable first, and then you gradually start smoothing things out. Before the Inspection Saving yourself time on the job starts before you even show up at the inspection. When you book an

Leverage Your Yelp Listing for a Better Reputation

October 19, 2021

By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist Collecting reviews for your business is essential to attracting new customers. Over 90 percent of consumers use online reviews in their final decision on a business. That means you can never have too many, especially too many positive ones. In addition to collecting reviews via Google and Facebook, Yelp offers another outlet for your customers to rave about the good work you’ve done! Yelp is as popular as ever. A somewhat common misconception is that Yelp has slid into the background behind Google. Yelp is still as relevant as ever, with nearly 200 million visitors to the site every month. 28 million of those unique users come through the Yelp app. As popular as Google has become, Yelp comes in at a close second for the most popular review platform. Nearly all “Yelpers” choose to spend money with a business they find on the site, so not having a listing means you’re missing out! You want a listing you have access to. In addition to not letting business pass you by, you don’t want someone else to control your listing. Yelp allows users to create a listing with your business’s information,

Two Weeks’ Notice: Making the Leap from Employee to Business Owner

October 5, 2021

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Going from your current job to starting your own NPI franchise is both an exciting and delicate process. If you’ve thought about making the leap to being your own boss, you may have a rough draft of your exit strategy already. But there are certain steps that you should include to make sure you cover all your bases before you leave. Here’s what you need to know. Begin to save money to supplement your income. In the months leading up to your departure, start setting aside funds in a business savings account. It’ll take a bit before your new business is fully up and running, and there’ll be some costs you’ll incur as well. You want to be sure that you’re covered and able to support yourself until your franchise becomes your main income source. Creating a budget and a billing schedule will help you save smarter. Figure out what you already spend on, what the essentials are, what you could possibly cut down on for a short time, and what’s left over to stretch your income even further. You should also discuss with your financial planner how you can save without putting

What Does It Take to Become a Young Entrepreneur?

September 21, 2021

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator More and more, younger generations are breaking apart from the traditional workforce to go out on their own. Nearly 30 percent of millenials own a small business, and 20 percent of them rely on it as their main income source. Have you thought about venturing out on your own? Here are our best tips for young entrepreneurs. While entrepreneurship may be intimidating, it’s also extremely rewarding. Ask Yourself: What Do You Want? Before starting your own business, decide what you want to accomplish. Perhaps it’s getting more free time. Or you might not enjoy office life and sitting behind a desk all day. Maybe it’s simply the prospect of making more money. Whatever your reason, it’s important you have your goals figured out before you begin your business venture. Don’t Think You’re Too Young Like we mentioned earlier, more millenials and even Gen Zers are walking away from the office to do their own thing. But one phrase often uttered by doubters could hold you back: “You’re too young.” Don’t think of it as an obstacle, but rather an advantage! Some of the best success stories come from young business owners that utilized

2021’s Best Email Marketing Tips

August 31, 2021

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The first email blast may have been sent in 1978, but it’s still as important as ever to your 2021 marketing plan. This still-groovy medium just keeps evolving! Here are the top four trends for email marketing in 2021 that will carry us well into 2022. 1. Know When to Make it PersonalFor years, statistics have proven that emails with personalized subject lines and greetings tend to perform well. In fact, they’re roughly 26 percent more likely to be opened than non-personalized emails. But this year, marketers are upping the ante—hyper-personalized emails are becoming the new norm. And the good news is that you may already be sending them! Hyper-personalization relies on list segmentation to create smaller groups of contacts that have certain specific criteria in common. This could be location, behavior (such as having opened another email), office name, or purchase history. When you hyper-personalize, you’re not just inserting their first name, you’re looking to fulfill a specific need with a message that speaks directly to their situation. 2. Text-Only Emails Are Having a MomentThis trend is surprising! Text-only emails that contain hardly any imagery at all are gaining traction recently.

Demand for Commercial Inspectors Growing Rapidly

August 24, 2021

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Following the partial collapse of the Surfside condo in Florida, more attention than before has been on the safety of commercial buildings. Coastal states especially are keeping a close eye on miles of waterfront property, most of which is almost half a century old. Some of the newer buildings were built before the Great Recession and tend to have more errors due to being rushed. With the increase in commercial inspections and new inspection laws, the demand for commercial inspectors has grown as well. More buildings are exchanging hands. Covid-19 forced the commercial real estate sector to shift drastically. Many offices moved remotely, shopping centers downsized, and restaurants had to relocate in an effort to recoup financial losses. As restrictions have eased back and places open back up, many are trying to get back to life before. Similar to the housing market, commercial buildings are exchanging hands quickly. All of those buildings being bought and sold going unchecked has raised concerns about how protected the people living in them will be. Coastal hotspots reexamining inspection laws. The state of Florida requires buildings to be recertified every 40 years, but there’s been a push

Staying Covered: Choosing an Insurance Provider

August 17, 2021

By Bill Erickson, NPI, Inc.’s Executive Vice President With so many insurance plans and providers, it’s easy to get lost in the weeds when shopping for coverage for your business. On the surface they can seem almost identical, with “almost” being the operative word. But as you look closer at what each provider offers, you’ll notice differences in their claims process, payouts, and the extent of their coverage. Don’t Make a Million-Dollar Mistake Shocking statistic time: it’s estimated that nearly 40 percent of small business owners don’t have insurance! Having any coverage at all can help you avoid being a statistic. That said, it’s crucial to vet an insurance company before you commit. The smallest difference in coverage can result in paying out a mountain of cash in claims and legal fees. And in turn, inspecting before you get insurance or letting it lapse is also a major risk, as you’ll be subjecting yourself to hefty fines and possible lawsuits. While it can be overwhelming, try to think of insurance as your friend and not your enemy. Understand the Types of Insurance Along with the array of providers, there’s a variety of insurance policies as well. These are just a

FAQ’s About Starting an NPI Franchise

August 3, 2021

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator If you want to become your own boss and take control of your schedule, starting a home inspection franchise could be for you! As a franchisee with National Property Inspections, Inc., you get to run your business how you want and join the entrepreneur sector. But you might have some questions before you begin. “Do I need a construction or technical background?” A common misconception about becoming a home inspector is that you already need years of training and experience in the industry before you can start. However, you don’t have to already be a professional to join! When you become part of the NPI team, we give you the training and knowledge you need to be a successful inspector. Our extensive, hands-on training covers the essentials to give you confidence as an inspector and business owner. And your education doesn’t end when you leave training! “How can I pay for a franchise?” There are several options you have when it comes to financing your NPI franchise. Traditional bank loans are a great place to start, and are relatively easy to apply for. The Small Business Loan Program or SBA in the U.S.

Giving A Memorable Presentation As A Small Business Owner

April 4, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Small business owners need to learn how to advocate on their own behalf and demonstrate their knowledge in many different venues. With success and expertise comes opportunities to share specialized knowledge with peers in their industry and related fields. Although public speaking may not come naturally to many business owners, presentations are fantastic opportunities to network and present themselves as masters of their craft. We’ve already covered some tips on how to improve public speaking as a small business owner, but there are many more strategies presenters should employ to make their speeches, classes, or demos more memorable. In most settings, business owners have a lot that they are trying to accomplish during their presentations. Not only are they trying to provide value to their audience by educating on their chosen topic, but their overall goal is also to leave a lasting impression that will convert their audience members into paying customers. Whether you’re a seasoned speaker or a newbie, here are a few things to consider to help take your presentation to the next level. Reduce Distractions (Through Preparation)The most effective presentations are done by passionate experts in their field. New technologies,

How Keeping Your Website Fresh Will Boost Your Small Business

March 28, 2023

By Sydney Bailey, NPI, Inc.’s Marketing Director A website is absolutely crucial to a small business’s long-term success. Especially in saturated industries and competitive markets, business owners should take advantage of every opportunity they have to get noticed. While setting up a modern, engaging website is a great start towards online relevance, it’s only step one when it comes to making a lasting impression on the web. To get the most out of your small business website, business owners should regularly check in and update their site to keep it relevant. For the best strategies to achieve a consistently fresh and impactful website, here are a few website strategies every small business owner should pursue. Keep Your “About Us” Up To DateWhen setting up your “About Us” page, it’s always best to collaborate with an experienced copywriter to ensure that you’re properly highlighted as an expert in your field. Specific details about your professional background and certifications can inspire trust and credibility. With your background and related achievements correctly detailed, your About Us page is also your opportunity to humanize your team and establish a rapport with your client base on a more personal level. Share a bit about your

Design Features that Will Catch Your Client’s Eye

March 21, 2023

By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through your customer service, and through your unique attention to detail. But when talking about how you plan on displaying your brand visually, this is where the fundamentals of graphic design come in. Through strong graphic design techniques, you can develop a brand that is recognizable while also conveying what makes your business unique in an efficient and effective manner. To get a better idea of how you can capitalize on your brand, let’s review some of the features of graphic design that help define your business. Typography Reinforces Your ToneAlthough typography is crucial to your business, this fundamental building block of graphic design is often woefully overlooked. Typography refers to the specific design, font pairings, and representation of the words on any marketing materials, websites, and other works either online or printed. While this aspect tends to be one that is rarely on the forefront

The Tools That Make A Property Inspector

March 14, 2023

Outside of a few mainstays, property inspectors tend to have a very diverse array of tools from professional to professional, depending on their regions and the unique demands of their homes and commercial properties. While states and Standards of Practice may make only a small set of tools necessary to complete the job, property inspectors have a great opportunity to add value to their inspections, cut down on time spent, and keep themselves safer by expanding their tool kit. As an inspector, your tools will change with time. Today, let’s discuss some of the basic tools to help you get started, then move on to the tools that could take your inspections to the next level. The Inspector’s Basic Tool KitA property inspector has an important job – one that could not be completed without a few basic tools. First, the inspector will need a way to record any defects that they encounter during an inspection. A basic digital camera with a flash is all that an inspector needs to get started documenting each job. Many inspectors will even opt to use a phone, since basic smartphone cameras have come a long way in increasing their clarity. Either way, inspectors

5 Ways that Blogs Boost Your Small Business

March 7, 2023

By Michael Trimble, Content Marketing Coordinator The internet is a wonderful, terrifying place at times. In an age where any fact is available at your fingertips in a moment, we’ve all dove down a rabbit hole and become an “internet expert” at some random topic. What you may have noticed are the encyclopedia-like libraries of information found on blogs. More and more, businesses are investing into blogs, informing and entertaining their audiences with these dedicated monthly, weekly, or even daily articles. Today, blogs are everywhere, but why have they become so standard? Let’s discuss the benefits that blogs bring to small businesses. Blogs Attract TrafficFor many businesses, jobs and clients can be largely generated through personal relationships and referrals. Those interactions are great, but businesses that excel in just face-to-face marketing could be missing out on a lot of business if they neglect their website and social media. An attractive, informative, and user-friendly website will draw in new clients organically, and blogs can build upon that organic traffic. The numbers don’t lie. According to Hubspot, a leading voice in marketing and sales, businesses that utilize blogs receive 55% more visitors to their websites than businesses that do not. If you’re

Should You Call Your Clients By Their First Name?

February 28, 2023

Running a successful business is all about relationships. This notion shouldn’t be a new revelation, but it holds particularly true for the home inspection industry. Strong relationships built with real estate professionals can grow your inspection business. So, how do you strengthen these relationships? And when you’re meeting new people, how do you make a strong first impression? Saying someone’s name is powerful. However, knowing when to use a first name versus when to use a title can be difficult. It’s tough to know the “rules” when different people swear by different social strategies when conducting their own business. To know how to build relationships while portraying yourself with professionalism, here are a few points to consider when you’re deciding how to refer to your clients and other individuals in your business network. A Matter of RespectTo some it may seem old-fashioned or overly formal, but many people prefer to be referenced with their surname and title in professional settings. In particular, surnames might be preferred when there is an age discrepancy or said individual has earned a specific title (Dr., Sgt., etc.). In these situations, using surnames is a great way to show respect. Perhaps even more importantly, repeatedly

When Is The Right Time To Hire?

February 21, 2023

Every small business owner or entrepreneur needs to develop a system for conducting business that works for them. For some, this comes naturally! They know the right things to say, they’ve connected with the right people, and they know how to develop relationships. For others, their business has to be built up through plenty of trial and error. Running a small business solo can be incredibly rewarding—at the same time, incredibly demanding. The best way to handle these mounting demands (and to manage your sanity) is to finally expand your team. With a co-pilot at your side, your small business can reach new heights and expand beyond what you ever imagined! But when do you know the time is right to hire? Here are a few signs that say you should hire sooner rather than later. 1. Your Are Turning Down New BusinessThis one may seem obvious, but if you’re reaching the point where you can’t keep up with the demands of your business, you need to make a hire asap. Successful entrepreneurs should be able to anticipate this situation and be able to make their hires before they reach their breaking point. However, sometimes business can accelerate beyond expectations

How To Show Appreciation To Your Clients

February 14, 2023

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Business owners wear a lot of hats. They need to be an expert in their field and provide great service to remain competitive. However, many entrepreneurs may not realize how important it is to foster relationships. Businesses survive and thrive based on the development of ongoing relationships. Just as you innovate and improve upon your services, client appreciation should be a constant focus for improvement. Some people have little trouble with building relationships. However, many entrepreneurs are more detail-oriented and analytical in their personality types. While everyone knows that it is important to show appreciation, some might struggle with finding the best way to show it! To get the ball rolling on developing your own client appreciation strategies, here are a few well-tested methods that have produced positive results. Make Your Message Handwritten While not appropriate for every message, entrepreneurs that follow up after jobs with handwritten notes on occasion will stand out from the crowd. Society has shifted to less personal forms of communication. Email and social media are valuable tools for instant communication, but these channels can make conversations feel too general. Relationships are much more difficult to build with

The Secret To Employee Retention

February 7, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Any good business manager will be able to tell you that the key to real success is a strong team. It is difficult to find a good support system, so when you’ve finally secured reliable partners that perform their jobs well, there is a new challenge to overcome. Employee retention has become more difficult than ever in recent years. In 2021, the “Great Resignation” sent companies scrambling as they attempted to recover from record-high “quit” rates. Standards of workers have raised since then, and PEW researchers cite a laundry list of reasons that employees have decided to leave in a recent study. The secret to keeping your best employees on your team is simple: give them a reason to stay. Understand what your workers want, and show them that working for you is a great way to achieve those goals. Pay Your Employees More The most straight-forward technique to retain employees is to simply pay your workers more to reliably show that their value is recognized and their time is appreciated. This tip likely isn’t a surprise, but business owners should give this option serious consideration when it’s available. According to