Tag: small business

Best Foot Forward: Marketing Your Strengths to Customers

July 27, 2021

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Marketing is all about showcasing your best abilities to your clients. What do you do that others don’t, and why should someone ultimately choose to hire you? As a small business owner, especially when you’re just starting out, it’s crucial that you put your top skills front and center as often as you can. This helps draw in your clients and allows them to understand the quality of service they’ll receive before they even contact you. So what are some things to highlight and where can you display them? Consider these options. Figure Out What You’re Best AtStarting off at square one, sit down and determine what you’re strongest at. A way to quickly discover your advantages is to create a SWOT analysis. A SWOT analysis breaks down your Strengths, Weaknesses, Opportunities and Threats so you know what you do well and what needs improvement. If you have a team that works with you, bring them in on the process as well to get input from people with different expertise. Creating a SWOTA SWOT analysis is easy to set up and complete. You can create a presentation, a shared document or simply

Making Your Business Stand Out Against a Large Competitor

June 1, 2021

By Bill Erickson, NPI, Inc.’s Executive Vice President As a small business owner, you’ll be going up against competition of all sizes as you work to grow and achieve the goals you’ve set for yourself. While you might have the confidence that you can take on companies closer to your size, it can be intimidating to try and tackle a larger, more established firm. But that doesn’t mean you should shy away from the challenge completely. Here’s what you can do to take on the “giants” in your industry. Get Your Name Out An easy way that you can get started with growing your business is getting your name out to as many potential clients as you can. Attend open houses, stop by real estate offices, work your social media profiles, and give out fliers or business cards advertising your name and company. For instance, a great way to spread the word about your new franchise is to attend community events. You’ll make lots of new connections and people will get to know you on a more personable level. Putting a face to your name helps break the ice with clients so that they’ll be more likely to remember you.

When and How to Part Ways with an Employee

May 25, 2021

By David Stamper, NPI, Inc.’s President & CFO As a business owner, you’ll be faced with making tough calls almost every day. Perhaps one of the most challenging of these is having to let an employee go. It’s difficult, and oftentimes uncomfortable to deal with, but it’s a choice that you’re forced to make for the betterment of your business. There could be any number of reasons you have to let someone go from quality of work to personal problems. So how should you go about parting ways with an employee? EvaluationBefore you make a final decision, you should review the employee’s past work and reports. You can also refer to any comments from other employees and even customers to hear secondary opinions and identify any common problems. You might find that the issues started recently and aren’t an overall indicator of their temperament or their work performance. If you find that work has only been slipping recently, it might be more appropriate to speak with an employee directly. There could be some underlying personal issue that’s impacting their work. It’s always best to get your facts straight and then take the next step. Collect Relevant Documents To protect yourself

The Benefits of Having a Site Blog

May 18, 2021

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Nowadays, it seems every business, no matter its size, has some sort of blog. In fact, there are over 600 million active blogs across the world. These cover topics on everything from sports, to clothing, and lifestyle advice just to name a few. With as popular as blogging has become and will only continue to be, let’s take a look at the question, “What can blogs do for you?” Pump Up Your SEO Search Engine Optimization or “SEO” is a major part of your business marketing plan. You want to get the most out of your website to appear higher in the search results to get customer traffic to your page. A blog is one simple and effective way to help you inch closer to the top of the SEO summit. Search engines use fresh content to determine where to place a page in the results. Having a blog that’s updated on a consistent basis provides that fresh information to index you above your competition. Also, including keywords in your blogs will make them more relevant to customer’s searches. Incorporate it Into Social Media Keeping your social accounts up-to-date is just as

How Should You Handle Price Shoppers?

May 4, 2021

By Roland Bates, NPI, Inc.’s Founder & CEO Everyone loves to save money where they can. We clip coupons, pinch pennies, and always keep an eye out for a great deal. As a business owner, you’ll more than likely deal with this situation regularly. At first it can be a bit of an annoyance, but as you encounter it more, it turns into frustration. It’s hard to find the right balance between helping clients out and completely undercutting your business. So how should you deal with super savers in your industry? Don’t completely shut them off at first. While you can definitely walk away from a deal that isn’t in your best interest, don’t turn away shoppers right away. Success as a home inspector relies largely on how you treat longtime and prospective clients. Being too brash can give you a negative reputation that could make future clients look somewhere else. Although you may be dealing with your umpteenth price shopper of the day, repeating the same information, it could be their first time speaking directly with an inspector. Keep them talking to understand what their situation is and what they’re looking for. Even if you don’t reach an agreement,

Mitigating Risk as a Home Inspector

April 27, 2021

By Bill Erickson, NPI, Inc.’s Executive Vice President Taking steps to limit your liability as a home inspector is as important as your marketing plan or report-writing process. You don’t want to leave a customer unhappy, especially to the point where they seek legal action against you. While you can’t erase your risk completely, there are ways that you can significantly lower it: Constantly Communicate From the time the inspection is scheduled to the report review, keeping your clients in the loop is an easy way to manage risk. Having a record of each interaction involving the inspection will come in handy in case you need to refer back . Prior to your arrival, send the client or homeowner a list of what they need to do to ensure a complete and uninterrupted inspection. Most people might assume that you’ll be moving items to access parts of the house (a major no-go in terms of liability), and may not realize an inspection is all visual. After, take the time to explain your findings to the customer so they aren’t left guessing. Relaying information before, during, and after the inspection is sure to clear any confusion about the process and your

Perfect Fit: Knowing if a Franchise is Right for You

April 13, 2021

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Franchising has long been a popular business venture in both the United States and Canada. In 2019, almost 800,000 franchise outlets employed over 8 million people in the U.S. and almost 2 million Canadians worked for 76,000 outlets. Needless to say, if you’ve decided that franchising is right for you, you’re in good company. While it’s an exciting choice to go out on your own, it can also be intimidating. With so many different options out there, how do you know which will be the best for you? Read on for our rundown of the most important factors to consider. Determining Costs While researching, the first thing you might notice about a franchise is the price tag. Franchises can vary on their upfront costs, so it’s important to evaluate what you’re receiving in your start-up package. Most companies will have everything broken down in their franchise disclosure document (FDD) so you can see exactly what you pay for. From here you can better gauge if the cost is worth it. Are there any large costs you pay for? What does your ROI look like over time? Thinking about questions like these as you

Bonding with Your Employees: Building Relationships and Making Work Fun

March 30, 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Your employees do so much to help build your business, and it’s a nice gesture to show them that you notice their hard work. Workers that are shown gratitude are reported to be more productive, happier, and motivated. Here are some fun ideas that you can do with your team this week to create a better workplace. Company Field Day/Office Olympics An office-wide competition day is sure to bring out your inner kid. If the weather allows, going to a park or other nearby greenspace lets you soak up some sun and get fresh air. A water balloon toss, obstacle course, or relay race are a few of the many events that you can set up. You can increase involvement and effort by offering a reward for the winning group such as a gift card. A day outing like this is a great time for everyone, and fairly inexpensive and easy to put together as well. Escape Room Another way to get out of the office is by going to an escape room. They’re an amusing challenge that also improves employee relationships. They teach cooperation and problem-solving, which translate back to working together

Preparing Your Small Business for Retirement

March 16, 2021

By Roland Bates, NPI, Inc.’s Founder & CEO If you’ve started thinking about retiring from your small business, congratulations! Building a company from the ground up takes years of hard work and is a major accomplishment. Transferring ownership is a lengthy process and can be made more complicated without a definitive course of action. Picking the Right Time You’ve probably thought about the day when you decide to walk away from your business. But that day may move closer or further away depending on a multitude of factors. Although it’s difficult to lock down a definitive date, here are some things to keep in mind to know when the time is right: Whatever your reasoning, it’s all about what feels best for you and your situation. Devise an Exit Plan To make sure that you’re ready for the day when you step aside, begin the process as soon as possible. Envision how things will look like after you’ve retired and what your goals are when you leave. Do you have a family member you’d like to pass the torch to, are you handing it off to an employee, or are you selling to another business owner? What if something such

Being Flexible in Your Small Business

March 9, 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Flexibility is a business trait that benefits your customers, you as an entrepreneur, and even your employees. With a landscape that’s constantly changing, it’s important to stay on your toes and adapt for consistent growth. While it can sometimes be hard to change from doing what you’ve always done, being open to new processes isn’t as scary as you might think. Flexible With Customers Being your own boss means that you’re in control of how and when your business operates. Customers certainly appreciate when you go out of your way to accommodate them and make them feel like a priority. Obviously you won’t be able to juggle your schedule all the time, but making adjustments when you can reflects positively on your customer service. Keep in constant contact with your clients to figure out what works the best for both of you. Flexible With Employees A flexible schedule also applies with your employees. They have their own projects and deadlines to meet, which can make coming together for a meeting difficult. Having a good working relationship with your employees can mitigate a high turnover rate. There’s nothing more stressful than having to regularly

How Time Management Can Unlock Your Hidden Potential

January 31, 2023

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Small business owners have a lot on their plate. As a home inspector, for example, owners are frequently one part inspector, one part marketer, one part continuing education instructor, and one part bookkeeper (just to name a few responsibilities). Naturally, it can be easy to feel spread thin at times, with different tasks and projects constantly vying for attention. To survive, small business owners need to learn how to become organized and manage their time well – it’s as simple as that. Still, building your time management capability is a constant process. Reconsider these strategies to improve how you run your business and raise the ceiling of your potential. Why Should You Improve Your Time Management?For some people, the benefits of improved time management are obvious. They might struggle to meet deadlines and frequently double-book their meetings. Still others might feel that they have a system they like in place – they just have too much to do! However advanced your time management skills might be, there is always room for improvement and evaluation. Through a frequent time management “self audit” you have the opportunity to improve your productivity at

Why Veterans Make Amazing Entrepreneurs

January 24, 2023

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Veterans returning home from duty have a lot of opportunities open for them, but it can understandably be difficult to find one’s place after such a big change. As entrepreneurs and business owners, veterans have a long history of success. From Phil Knight at Nike to Gordon Logan at Sport Clips, veterans clearly have the capability to reach remarkable heights in their own business ventures, but it can be difficult to figure out how to start. At National Property Inspections, we have seen first-hand how veterans excel in the field of home inspections. Many of our top producers are veterans, and we love working with new franchisees who have gained the fundamental skills that military training instills. Here are a few reasons why veterans make amazing entrepreneurs and home inspectors. Veterans Are Versatile Whether through serving in a unit or through the foundational training that all military professionals receive, we have seen that veterans possess an amazing level of versatility. As an inspector and a small business owner, our franchisees learn not only the technical skills to inspect a property, but how to market themselves, manage their finances, and even lead a team

Upgrading Your Social Media Marketing With Videos

January 17, 2023

By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist As small business owners, the importance of a strong social media presence cannot be overstated. Now more than ever, videos are dominating the social media marketing space. The types of videos consumers prefer follow a few trends, but their importance has steadily grown. According to social media marketing experts at Wyzowl, 92% of marketers consider video the most important part of their marketing strategy. If videos aren’t currently part of your social media marketing plan, now may be the time to consider incorporating this powerful engagement tool. Why Videos Are So Successful On Social Media There are many reasons why videos have become a priority to marketers, but the main reason is how much engagement videos draw in comparison to graphics, articles, or other types of social media content. With that increased engagement, your posts will see a dramatic growth in their marketing reach as platforms push your posts out to a larger audience. Engagement occurs any time a post receives a like, is shared, or receives a comment. According to Twitter, tweets that include videos attract 10 times the engagement of tweets without them. These findings are unsurprising, as strongly constructed

Email Etiquette: How to Present Your Business Through Email

January 10, 2023

By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist Running a successful small business is all about relationships. In the past, relationships could thrive solely over dinner and phone calls, but the way that professionals communicate is rapidly evolving. Today, business owners must learn how to communicate over email in order to grow and maintain relationships, but sometimes the way to do that isn’t clear. Let’s review some of the latest standards of email etiquette, including how to conduct oneself to reinforce professionalism. Dress Yourself Well In person, it is important to maintain a professional appearance. In some industries that could mean a suit and tie, whereas in others that might mean wearing a well-groomed uniform. In the same way, business owners need to have a good email appearance that conveys that same sense of professionalism. Especially when emailing a prospective client or an unfamiliar potential partner for the first time, the email address is the first impression. Use an address that contains your business name, and ideally one that does not use public-use domains. For example, every National Property Inspections franchisee receives their own npiinspect.com email. An email that conveys a direct association with a business rather than something too

Developing An Inspection Process That Works For You

January 3, 2023

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Every successful entrepreneur finds a process that works for them. Certainly they take note of the proven strategies that work in their industry, and they adjust their approach when they come across new ideas. For someone just starting out in their industry, this also means plenty of trial and error. While you develop your own routine for running your business, one of the best habits you can work to gain is becoming organized. There is a wealth of information out there for how to do this as a small business owner, or even as a person in general. For example, keeping a to-do list, removing unnecessary clutter in your workplace, and keeping a strict schedule all work wonders to increase a sense of accomplishment throughout your day. However, anyone who has worked in the property inspection industry knows that there is a lot to juggle as a home inspector. As we discuss some recommended processes that have proven to work in the inspection industry, remember this disclaimer: Do not be afraid to tweak these strategies to fit your own style! The main takeaway should be to find your routine and

How To Respond To A Frustrated Client

December 27, 2022

By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist Everyone has been there. Something did not go as planned, and the irritation in your client’s voice is obvious. Maybe you even made an honest mistake at some point in the process. Obviously, nobody is perfect. At some point in your career, you’ll miss a callout, or you’ll simply have to work with someone who behaves unreasonably. Conflict is a natural part of running a business. Though there are plenty of strategies that you could employ to avoid it in the first place, sometimes friction is unavoidable. You’ve found yourself there, and the question is, what do you do now? According to the White House Office of Consumer Affairs, the average disgruntled client shares their experience with 9 to 15 other people, and 13% of dissatisfied people tell more than 20. Addressing frustration is one of the most important things a small business owner needs to learn. Let’s review a few go-to tips to de-escalate frustrated clients, whether in-person or online. Remember To Keep Calm Whenever you encounter a client whose experience did not line up with their expectations, it is important to stay calm. Tensions can easily rise over

The Signs That Say You’re Ready To Be An Entrepreneur

December 20, 2022

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator With every new year, an extraordinary opportunity presents itself. It’s a time to celebrate family and friends, to celebrate successes, and to remember the struggles you have overcome. But it’s also a time to reflect and reevaluate. Is what you are doing fulfilling? Is it what you imagined yourself doing five years ago? There are many reasons why people decide to make a change in their career goals, whether it is dissatisfaction with falling into the status quo or a desire to build something that they can pass on to their family. Big opportunities could be on the horizon! Here are a few signs that 2023 is the year to start your own business. You Want To Take Control A standard position as an employee has its own perks. Safety and consistency are big motivating factors to anyone looking for a new job, and without being “the boss,” there are stressors that employees completely avoid. With that being said, the investment of time and experience that you have built up might not get utilized to its full extent in a standard 9-to-5 position. Entrepreneurs have the freedom to devote their time and energy

How To Finance Your New Inspection Franchise

December 13, 2022

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Starting a new business is such an exciting and fulfilling venture, but for many people a lack of confidence in their funding strategy can hold them back from achieving their goals. As with all franchises, an inspection franchise requires a level of initial investment to get started, but you don’t need to wait for a wealthy relative’s inheritance. Depending on your background, there are plenty of worthwhile opportunities that you can consider in order to finance your new business and hit the ground running. Disclaimer: This content is meant for informational purposes only and should not be taken as professional legal, tax, investment, or financial advice. This article is intended to cover general circumstances and is not directed to any specific individual. I am not a registered financial advisor. To know what options are best for your particular scenario, seek out a financial advice professional. With that in mind, let’s discuss some financing opportunities for your new inspection franchise. Secured Or Unsecured LoansOne common route that people looking to franchise end up discussing is the standard Secured or Unsecured Loan route. An easy way to separate these two categories of loans is to

How To Invest In Marketing When Things Get Slow

December 6, 2022

By Sydney Bailey, NPI, Inc.’s Director of Marketing Across industries, entrepreneurs will find times in their business when things seem to be going great. There is no shortage in clients or work, and operating their business dominates their attention to the point where marketing can fall down on their list of priorities. This becomes an issue when business, inevitably, slows down. That constant train of phone calls and appointments begins to clear up, and as an ambitious business person, you don’t want to lose out on that hard-earned momentum. So, what do you do? Especially in seasonal industries that are particularly influenced by the ever-changing real estate market, slowing business marks a perfect time to invest your time (and money) in marketing. Make Networking a Priority The best thing you can do when things get slow is get out and meet new people! With each new introduction, you’ll meet a new potential client. With each office you visit, you could start a new long-standing relationship. If you haven’t already, join your local BNI group or any local hotspot for REALTORS® and industry specialists for potential referrals. In short, look for any opportunity to build your business’s contact list. Get connected

Flat vs. Tall: What’s The Best Organizational Structure For Your Small Business?

November 29, 2022

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator As your small business grows into a not-so-small business, you will have to make new decisions as a business owner. You have hired great people who are helping your business reach new heights, but as your team expands, so do your responsibilities as owner, manager, HR representative, you name it! Before drowning in your expanded duties, consider how you can organize your business to run as effectively as possible. In the business world, the two most popular forms of organizational structures are the Flat structure and the Tall structure. Both have their strengths and their weaknesses, and determining which style is best for you can depend on a number of factors. From your personality and leadership style, to your industry and company size, here we will break down the differences to help you determine what structure is best for you! FlatFlat organization structures might also be called a “Short” organization structure. This style consists of employees all working at (more or less) an equivalent level in regards to decision-making, idea-sharing, and total investment in the company, all reporting to the owner. You could imagine this sort of structure as two-tiered, with the