Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers
How can inspectors can utilize short-form video content creation on social media to boost their presence? We’ll discuss realistic ways that won’t overwhelm their busy schedules.
Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]
Expanding Your Online Following with YouTube
By Sydney Bailey, Director of Marketing Successful small business owners know the incredible value that a fully optimized online presence brings to their business. Facebook, Google Business, and LinkedIn all work alongside a professional business website to direct and convert visitors into clients. Depending on the industry, business owners might prioritize some of these platforms […]