HOW TO MAKE THE MOST OUT OF YOUR INDEED JOB AD November 15, 2022 | Business Tips , Franchise , Marketing | hiring , small business , business growth By Stepha Vesper, NPI, Inc.'s Marketing Communications Specialist Making new hires is always an exciting venture. Either your business is growing, or you’re ready to fill an important vacancy to satisfy a need. In this position, it is important to know how to hire right and make the best use of the tools at your disposal. In the inspection industry, it can be difficult to find qualified individuals to add to your team. We have found that personal referrals from industry professionals (such as real estate agents or other inspectors) tend to result in the most successful hires. But when these contacts aren’t providing many leads, it may be worth trying Indeed. Indeed is a popular job-finding platform, recording over 250 million unique visitors each month, and hosting over 150 million resumes. With such impressive traffic, Indeed provides a great opportunity to get your job ad in front of a large audience. However, there are a few things to consider to ensure you get the most out of your investment with Indeed. Screener Questions A frequent experience that employers can have when working with Indeed is a barrage of applicants. Too many options are better than too few options, but many or most of these Indeed applicants tend to be either unqualified or are too far away to be a realistic option. With such a large pool to sift through, you don’t want to be spending too much time simply identifying which applicants fit your general criteria. With screener questions, you can identify whether applicants have a minimum amount of experience or whether they have any required certification or training in advance. These screeners can be simple yes or no questions, multiple-choice, or they can be more open-ended. This lends a fair amount of flexibility to you as the employer to tailor the ad to the specific role you are looking to fill. Indeed offers filtering options so that you can view the applicants that best fit your criteria first, and cut down on some of the more tedious work that comes with application evaluation. Visibility To optimize the amount of eyes on your job ad, there are a few do’s and don'ts to keep in mind on Indeed. Jobs can be posted for free on Indeed, but the amount of attention your ad receives can vary greatly depending on the position and on your market. For these free job posts, the most visibility is usually experienced in just the first 2 to 3 days after posting before a considerable drop in attention. Employers might be tempted to delete the job posting, and create a duplicate after this initial surge ends in order to collect more applicants. However, Indeed frowns upon this rapid double-posting strategy and might block the new post or bury the ad in its search algorithm. Instead, for increased and sustained visibility, Indeed recommends sponsoring your job ad. Although this can get pricey with a “pay-by-click” charging system, employers can mitigate their charges by setting a maximum budget. According to Indeed , sponsored ads are over 4.5 times as likely to result in a hire. If your finances allow it or if you’re facing a firm deadline, sponsoring your job listing will be your best option. Listing Quality Once your post has the right attention, your focus should be on providing a high quality job listing. Do some research to see other listings for your opening to get a sampling of industry standards. Avoid using things like clickbait phrases in subject lines, and walls of unreadable text that lack any real formatting can push away quality candidates. To attract serious applicants, you should remember that this is your chance at a first impression. Your listing should reflect your company, so conduct yourself with professionalism and confidence. When possible, try to be as upfront about salary as you can be. Clarity will build confidence and interest in the best prospective applicants. Additionally, concise descriptions increase readability, and specificity will help applicants evaluate their ability and interest in the role. The best job listings will prioritize keyword-rich verbage for organic visibility while still allowing for this concise language. As always, reach out to your NPI Marketing Team for any help crafting copy for your job ads or for any advice on expanding your team! Shoot a quick email to firstname.lastname@example.org With your National Property Inspections franchise, you receive access to a dedicated team of marketing experts. To learn more about starting your own franchise, request a free info packet ! About the Author Stepha Vesper, Senior Communications Strategist Stepha has more than five years’ experience in marketing, content creation, SEO and copywriting. Her favorite part of her job is assisting franchisees with their digital marketing strategies so they reach their goals that much faster. When she isn’t at work, Stepha is going on adventures with her husband, Zach, perusing used bookstores, reading or writing.