Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers To get ahead of the trend, let’s discuss how inspectors can utilize short-form video content creation on social media to boost their presence in a way that’s realistic and won’t overwhelm their busy schedules. September 24, 2024 By Melisa Rana Marketing, Social Media Digital Marketing, Facebook, inspection industry, LinkedIn, time management, YouTube 0 0 Comment Read More »
Responsiveness: The Traits of a Successful Property Inspector Being responsive is a valuable quality in any professional industry, but we’ve found that property inspectors who prioritize this trait separate themselves from their competition and set themselves up to leave a lasting first impression. Today, let’s discuss just how important being responsive is and what this looks like as a home inspector. September 10, 2024 By Melisa Rana Business Tips, Marketing, Social Media client satisfaction, Facebook, Google, inspection industry, time management 0 0 Comment Read More »
Viewing a Hire as an Asset, Not an Expense It costs time and money to find the right candidate. They may require specialized training, and they’ll need to acclimate to the way that your business operates. Plus, another set of tools and a mode of transportation certainly doesn’t come cheap. But that investment will lead to increased income and more time with the family down the road. Hiring and expanding the team should still be every business owner’s ultimate goal. August 27, 2024 By Melisa Rana Business Tips, Marketing business growth, hiring, inspection industry, training 0 0 Comment Read More »
Inspection Insights: How to Stand Out with Sample Reports If you’d like to start using sample reports on your website but you’re not entirely sold on the concept yet, let’s review a few of the benefits and discuss some of the concerns. August 13, 2024 By Melisa Rana Business Tips, Inspection Tips, Marketing business website, client satisfaction, inspection industry 0 0 Comment Read More »
Expanding Your Audience by Becoming a Bilingual Business Owners who learn a second language or hire employees with language skills may be able to grow their business, but that’s only the start of the story. If you’re wondering what it would look like to start marketing in a second language as a small business, here are a few of the considerations to take into account first. July 30, 2024 By Melisa Rana Business Tips, Marketing, Social Media business growth, client satisfaction, hiring, inspection industry 0 0 Comment Read More »
Ranking Up: Debunking the Service Area Myth on Google To better understand why this is the case, let’s discuss what service areas actually are, how they should be properly set up, and which strategies are the real secret for ranking up on Google. June 18, 2024 By Melisa Rana Marketing, Social Media business website, digital marketing, Facebook, Google, SEO 0 0 Comment Read More »
Game Plan for Growth: Stop Selling & Start Making Connections Whether you’re extroverted or introverted, everyone has a unique way to relate to people so that they can become effective “salespeople” and set their business goals in the right trajectory, in a way that’s actually enjoyable. So, to all future entrepreneurs out there: stop selling. Instead, let’s discuss how important it is to invest in relationships as a small business owner. June 4, 2024 By Melisa Rana Business Tips, Marketing business growth, client satisfaction, entrpreneur, networking, small business 0 0 Comment Read More »
Social Media Insights: How to Make Friends with the Almighty Algorithm For small business owners or marketers who are looking to get the most return from their efforts on social media, it is important to familiarize yourself with one factor that can be the key to success or stagnation online. May 7, 2024 By Melisa Rana Marketing, Social Media digital marketing, Facebook, LinkedIn 0 0 Comment Read More »
7 Underutilized Google Business Page Features That Boost Your Ranking After getting your Google Business Profile set up, here are a few little things that you can do to make a big splash online. March 26, 2024 By Melisa Rana Marketing, Social Media digital marketing, Google, SEO 0 0 Comment Read More »
Print Marketing 101: 6 Types of Marketing Collateral and When to Use Them From posters to brochures, flyers, and door hangers, it can sometimes feel like there is an endless list of potential physical marketing materials to invest in. But to achieve the best possible return on investment, it’s important to understand how each material differs and in which situations they excel. March 5, 2024 By Melisa Rana Business Tips, Marketing business growth, entrepreneur, money management, networking, small business 0 0 Comment Read More »