HOW TO INTERACT WITH CLIENTS THROUGH FACEBOOK LIVE November 3, 2020 | Marketing | networking , Facebook , digital marketing By Stepha Vesper, NPI, Inc.'s Marketing Communications Specialist Social media has people worldwide more connected than ever before, with Facebook leading the way. Nearly 3 billion people use the platform daily, with many spending hours at a time on it. Because of the widespread popularity of Facebook, businesses are always finding ways to leverage it and grow their customer base. Benefits of Facebook Live Facebook Live lets you broadcast from your feed with the simple tap of a button. The convenience and flexibility that live streaming offers allows you to add another piece to your marketing strategy. You don’t need a professional setup with lights and microphones, just a phone or laptop will work. Viewers can share your broadcast to their feed, and tag their friends and family to join in. The popularity and shareability of video makes Facebook Live an invaluable medium for broadening your audience reach. What to Do with Live There are a few different structures and styles you can experiment with for your live stream. The first option that you can go with is a Q&A or FAQ session to help potential clients get to know you better. Another approach that you can take is to highlight some of the services that you offer. You can also discuss special deals, and even share stories and information from the field. Market before Your Livestream Leading up to the date of your Facebook event, it’s important to properly market it. You can post an announcement on your timeline so that your followers can save it and share it to their feed. To really catch the eye, contact the Marketing Team for a custom image to post with the announcement. State the time and day, and what you’ll be discussing so viewers have a chance to come up with a list of questions to ask. Preparing to Stream In addition to your marketing, there are a few other items to take care of before you begin. Try to have in mind some additional topics you can insert into your broadcast to keep viewers’ attention and prevent the conversation from stagnating. You should also find a quiet, well-lit place to set up your stream so that you can be easily seen and heard. Lastly, have any examples or tools that you’ll need ready to go to prevent any running around at the last second or disrupting the session. While You’re Live During your live session, there are some simple things to remember to make it a quality experience for your viewers: Speak loudly and clearly so that everyone can hear you. Be sure you have the chat features enabled so people can interact with you. Stay on top of comments and reply to them relatively quickly to prevent people from feeling unseen or ignored. Impromptu Casting During the course of your day, you may run across something in the field that you want to cover. Although this is different from a scheduled stream, many of the same tips still apply. Speak loudly enough that everyone can hear you, flip the camera so people can see what you’re pointing out clearly and try to use as much natural lighting as you can. While it might not be as perfect as your home setup, videos from the field show people what home inspecting is like. Plus, it gives them another chance to see your personality. After You’re Done When you’ve reached the end of your time and wrapped things up, you can still use the session for other purposes. You can save the video on your timeline, or pin it to your profile so that it’ll be the first post people see. Another good thing to do is to ask those that tuned in for their feedback. They’ll be able to tell you what they liked and disliked to help you improve further sessions down the road. Even if you aren’t a public speaker, trying out something new will let you continue to hone your skills as a small business owner. It might seem intimidating at first, but stepping out of your comfort zone is always worth it! Interested in starting your own NPI franchise? Contact us today. National Property Inspections has the tools to help you succeed in the property inspection business. Give us a call today at 402-333-9807 to learn more!