HOW TO SHOW APPRECIATION TO YOUR CLIENTS February 14, 2023 | Business Tips , Marketing , Social Media | client satisfaction , business growth , Facebook , LinkedIn By Michael Trimble, NPI, Inc.'s Content Marketing Coordinator Business owners wear a lot of hats. They need to be an expert in their field and provide great service to remain competitive. However, many entrepreneurs may not realize how important it is to foster relationships. Businesses survive and thrive based on the development of ongoing relationships. Just as you innovate and improve upon your services, client appreciation should be a constant focus for improvement. Some people have little trouble with building relationships. However, many entrepreneurs are more detail-oriented and analytical in their personality types. While everyone knows that it is important to show appreciation, some might struggle with finding the best way to show it! To get the ball rolling on developing your own client appreciation strategies, here are a few well-tested methods that have produced positive results. Make Your Message Handwritten While not appropriate for every message, entrepreneurs that follow up after jobs with handwritten notes on occasion will stand out from the crowd. Society has shifted to less personal forms of communication. Email and social media are valuable tools for instant communication, but these channels can make conversations feel too general. Relationships are much more difficult to build with less face-to-face communication. While working in the home services industry, home inspectors have a big advantage thanks to the direct interactions that their jobs require. Handwritten messages are a great way to build upon this advantage. People receive very few physical notes, and this practice is becoming more rare. Notes do not have to be long and complicated - a simple message and a signature will leave a lasting impression. This more unique and cost-efficient way of saying thanks is perfect for helping your face stand out in a congested market. Don’t forget to take advantage of milestones and holidays as well! Your clients will remember who sent a card and helped celebrate the occasion. Offer a Gift, an Upgrade, or a Discount Without having to break the bank, offer an upgrade or discount to recurring clients. If you are trying to incorporate a new add-on service, offering it at a lower price (or for free) can be a great way to demonstrate value moving forward. While this can feel like extra effort for a lower return, these sorts of gestures could be the difference in what books future jobs. If you are interested in sending a gift during holidays or special celebrations, try to personalize when possible. Learn your frequent clients’ interests or hobbies and apply them to any messages. Generic cards and gifts can be impactful, but specificity shows that you are paying attention. Support Their Business There are more ways to support clients today than ever before. Social media thrives when posts receive significant engagement. Check out your top clients’ Facebook and Twitter pages, follow their preferred accounts, and engage with their content. Likes and comments are the fuel that make social media accounts work. Just as you appreciate it when people engage with your messages, your clients will thank you for the effort. In addition, you can use your own page to your benefit. Congratulate your clients on recent sales by recognizing jobs where you worked together. You can even repurpose a positive review on your social media to reiterate your appreciation. Work with your marketing team to create any graphics or messaging to reutilize reviews for your website and take advantage of every tool at your disposal! These venues show your clients that their efforts for feedback were recognized directly. There are countless ways to show appreciation to your clients. Sometimes you need to learn what works best and fits your personality through trial and error. Successful inspectors who go through the effort will see their business impacted for the better. Remember to reach out to your NPI marketing team for any assistance in growing your social media presence! If you are interested in learning more about owning a home inspection franchise, learn more today . About the Author Michael Trimble, Content Marketing Coordinator A graduate of the University of South Dakota, Michael has a B.A. in International Studies and English. With a background in research and writing, Michael contributes to NPI’s corporate marketing team as a copywriter and content strategist.