Marketing Insights: The Importance of Finding Your Audience Instead of wasting money, time, and energy on expansive marketing, businesses should focus on finding their niche audience. Here are tips from our marketing department! October 31, 2023 By sma Marketing, Social Media business website, client satisfaction, digital marketing, Facebook, Google, LinkedIn, money management, paid search 0 0 Comment Read More »
How Celebrating Holidays on Social Media Can Benefit Your Business Holiday posts are a great way to capitalize on current events in a way that breaks up your regular social media schedule. For some extra inspiration before the holiday season really kicks into gear, here are some things to consider when it comes to posting during the holidays! October 17, 2023 By sma Marketing, Social Media client satisfaction, entrepreneur, Facebook, LinkedIn, networking 0 0 Comment Read More »
Tips for Delivering a Bad Inspection Report Home inspectors are frequently caught in the awkward position of needing to deliver information that clients probably don’t want to hear. Delivering bad news in a calm and courteous manner is a skill worth building. October 10, 2023 By sma Business Tips, Inspection Tips client satisfaction, inspection industry 0 0 Comment Read More »
How to Communicate More Effectively with Clients Property inspectors have to communicate with a lot of people, so owners who might struggle in conversations with clients would be wise to invest in some introspection. June 20, 2023 By sma Business Tips, Marketing client satisfaction, entrepreneur, inspection industry 0 0 Comment Read More »
Surefire Strategies To Increase Your Market Share Market share is, simply put, a percentage of your business’ earnings compared to the total business completed. To learn more about how to build your market share, let’s review some strategies on how to get started. June 13, 2023 By sma Business Tips, Franchise business growth, client satisfaction, entrepreneur, inspection industry 0 0 Comment Read More »
5 Strategies to Get More Reviews for Your Small Business Across all industries that rely on pulling in new clients and customers consistently, online reviews are crucial for instilling confidence in service quality. To start improving upon your online advocacy channels, here are some great strategies. May 30, 2023 By sma Marketing, Social Media client satisfaction, Facebook, Google, SEO 0 0 Comment Read More »
From Rookie to Asset: Tips for Training New Employees To build your home inspection team the right way, let’s discuss the importance of training, and review a few tips on how to help transition your new employee into an invaluable contributor to your team. May 16, 2023 By sma Business Tips, Franchise business growth, client satisfaction, inspection indsutry, motivation, training 0 0 Comment Read More »
Watching For Wildlife: How To Add Value By Inspecting For Animals The best thing an inspector can do to establish themselves is to deliver the best primary product possible, which means documenting signs of wildlife. April 18, 2023 By sma Business Tips, Inspection Tips client satisfaction, inspection industry 0 0 Comment Read More »
Should You Call Your Clients By Their First Name? Saying someone’s name is powerful. However, knowing when to use a first name versus when to use a title can be difficult. Here are a few points to consider. February 28, 2023 By sma Business Tips, Marketing client satisfaction, networking 0 0 Comment Read More »
When Is The Right Time To Hire? Running a small business solo can be incredibly rewarding—at the same time, incredibly demanding. The best way to handle these mounting demands (and to manage your sanity) is to finally expand your team. February 21, 2023 By sma Business Tips, Franchise business growth, client satisfaction, entrepreneur, hiring, small business, time management 0 0 Comment Read More »