Using Thermal Imaging for Property Inspections: Context is Key With the right training, inspectors can use their infrared cameras to add valuable insights to their reports, and avoid the common misinterpretations and misdiagnoses that untrained home inspectors make all the time. If you haven’t invested in an infrared camera yet, or you haven’t pursued thermography training yet, here are a few reasons why you should. October 8, 2024 By Melisa Rana Inspection Tips inspection industry, training 0 0 Comment Read More »
Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers To get ahead of the trend, let’s discuss how inspectors can utilize short-form video content creation on social media to boost their presence in a way that’s realistic and won’t overwhelm their busy schedules. September 24, 2024 By Melisa Rana Marketing, Social Media Digital Marketing, Facebook, inspection industry, LinkedIn, time management, YouTube 0 0 Comment Read More »
Responsiveness: The Traits of a Successful Property Inspector Being responsive is a valuable quality in any professional industry, but we’ve found that property inspectors who prioritize this trait separate themselves from their competition and set themselves up to leave a lasting first impression. Today, let’s discuss just how important being responsive is and what this looks like as a home inspector. September 10, 2024 By Melisa Rana Business Tips, Marketing, Social Media client satisfaction, Facebook, Google, inspection industry, time management 0 0 Comment Read More »
Viewing a Hire as an Asset, Not an Expense It costs time and money to find the right candidate. They may require specialized training, and they’ll need to acclimate to the way that your business operates. Plus, another set of tools and a mode of transportation certainly doesn’t come cheap. But that investment will lead to increased income and more time with the family down the road. Hiring and expanding the team should still be every business owner’s ultimate goal. August 27, 2024 By Melisa Rana Business Tips, Marketing business growth, hiring, inspection industry, training 0 0 Comment Read More »
Inspection Insights: How to Stand Out with Sample Reports If you’d like to start using sample reports on your website but you’re not entirely sold on the concept yet, let’s review a few of the benefits and discuss some of the concerns. August 13, 2024 By Melisa Rana Business Tips, Inspection Tips, Marketing business website, client satisfaction, inspection industry 0 0 Comment Read More »
Expanding Your Audience by Becoming a Bilingual Business Owners who learn a second language or hire employees with language skills may be able to grow their business, but that’s only the start of the story. If you’re wondering what it would look like to start marketing in a second language as a small business, here are a few of the considerations to take into account first. July 30, 2024 By Melisa Rana Business Tips, Marketing, Social Media business growth, client satisfaction, hiring, inspection industry 0 0 Comment Read More »
Franchise Planning: The Importance of an Exit Strategy Without proper planning and vetting, businesses can get mismatched to new owners with the wrong industry knowledge, the wrong skill set, and the wrong expectations. The good news is that entrepreneurs can set their exit strategy from Day One to ensure they get a fair price from their sale and set their team up for success long after they’re gone. July 16, 2024 By Melisa Rana Business Tips, Franchise business growth, entrepreneur, hiring, money management, motivation, small business, training 0 0 Comment Read More »
Keeping Up to Date as an Entrepreneur Too often, professionals find a comfortable place in their industry and then fall further and further behind while competition follows trends and implements what works into their businesses. So, what’s the solution? How do small business owners stay up to date in their industry? July 2, 2024 By Melisa Rana Business Tips, Franchise business growth, entrepreneur, hiring, money management, motivation, small business, training 0 0 Comment Read More »
Ranking Up: Debunking the Service Area Myth on Google To better understand why this is the case, let’s discuss what service areas actually are, how they should be properly set up, and which strategies are the real secret for ranking up on Google. June 18, 2024 By Melisa Rana Marketing, Social Media business website, digital marketing, Facebook, Google, SEO 0 0 Comment Read More »
Game Plan for Growth: Stop Selling & Start Making Connections Whether you’re extroverted or introverted, everyone has a unique way to relate to people so that they can become effective “salespeople” and set their business goals in the right trajectory, in a way that’s actually enjoyable. So, to all future entrepreneurs out there: stop selling. Instead, let’s discuss how important it is to invest in relationships as a small business owner. June 4, 2024 By Melisa Rana Business Tips, Marketing business growth, client satisfaction, entrpreneur, networking, small business 0 0 Comment Read More »