How to Ethically Refer Repairs As a home inspector in an evolving industry, sooner or later you’ll probably be faced with the question of whether to refer your clients to qualified contractors who can repair the issues you find. In order to stay competitive, home inspectors have to look at new ways of referring repairs for their clients while avoiding potential ethical pitfalls. March 22, 2019 By NPI Marketing Team Inspection Tips client satisfaction, inspection industry, training 0 0 Comment Read More »
How to Make Time for Social Media As a small business owner, you want to be sure that anything you do will be worth it in the long-run so your business can thrive. We can tell you with confidence that social media is definitely worth the manpower, but how can you allocate that priceless commodity, time? Here’s where to start. February 28, 2019 By NPI Marketing Team Marketing, Social Media digital marketing, facebook, linkedin, time management 0 0 Comment Read More »
What Does It Mean to Reach Your Goals? What does going for your goals actually look like? Here are our best tips for facing the challenges that come with stepping out of your comfort zone and moving toward a life you can live with passion. January 16, 2019 By NPI Marketing Team Business Tips money management, motivation, networking, time management 0 0 Comment Read More »
6 Ways to Get the Most Reach Out of Your Business Website Your business website has the potential to be one of the most powerful tools in your marketing arsenal—if you know how to use it. Here are six ways you can give your monthly website traffic a boost and start seeing those leads convert to sales. January 3, 2019 By NPI Marketing Team Business Tips, Marketing business website, digital marketing, networking, paid search, seo 0 0 Comment Read More »
How to Finance Your NPI Franchise You’ve talked to an NPI franchise sales rep, read through the FDD and decided that you want to start a home inspection franchise. There’s one snag in the plan, though: start-up capital. Here are some of the best ways to get a loan that’ll get your new franchise up and running. December 20, 2018 By NPI Marketing Team Business Tips, Franchise entrepreneur, money management, small business 0 0 Comment Read More »
How to Segment Your Email List Like a Pro: Part 2 We’re back at it today, teaching you how to segment your email list for maximum impact in your email marketing campaigns! October 26, 2018 By NPI Marketing Team Marketing digital marketing, email marketing 0 0 Comment Read More »
How to Segment Your Email List Like a Pro: Part 1 It’s time to talk about how to use the analytics information you’ve gathered from your open rates to create even more wins down the road. Let’s start with going more in-depth on the topic of bounce rates. October 24, 2018 By NPI Marketing Team Marketing digital marketing, email marketing 0 0 Comment Read More »
Cleaning Your Email List: Why It's Important and How to Get Started Whether you’re brand new to email marketing or you’re about to click send on your 100th message, your email’s success is only as good as your contact list. We’re here to break it all down for you and explain why it’s important to polish up your list so it’s as “clean” and up-to-date as possible. September 12, 2018 By NPI Marketing Team Marketing digital marketing, email marketing 0 0 Comment Read More »
Why You Should Consider Using a Call Center This might seem like a familiar situation: you’re out on an inspection, and while talking to your client, your business phone rings. If this happens often for you, there’s a simple solution: making use of a call center. Call centers can make your inspection business run more smoothly while delivering a host of other benefits, too. August 21, 2018 By NPI Marketing Team Business Tips client satisfaction, inspection industry, small business, time management 0 0 Comment Read More »
What Does NPI's National Accounts Department Do? At NPI, we continue to support our franchisees long after they leave our Omaha training academy. Not only do we continue to offer advice, marketing coaching and general guidance, we also help you land paid inspections. Here’s how our National Accounts Department helps refer our inspectors commercial work across the U.S. June 19, 2018 By NPI Marketing Team Franchise client satisfaction, inspection industry 0 0 Comment Read More »