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The Franchise Informant

A resource for National Property Inspections and Global Property Inspections franchisees, aspiring entrepreneurs and real estate professionals.

Franchise Planning: The Importance of an Exit Strategy

Without proper planning and vetting, businesses can get mismatched to new owners with the wrong industry knowledge, the wrong skill set, and the wrong expectations. The good news is that entrepreneurs can set their exit strategy from Day One to ensure they get a fair price from their sale and set their team up for success long after they’re gone.

Print Marketing 101: 6 Types of Marketing Collateral and When to Use Them

From posters to brochures, flyers, and door hangers, it can sometimes feel like there is an endless list of potential physical marketing materials to invest in. But to achieve the best possible return on investment, it’s important to understand how each material differs and in which situations they excel.

 

 

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The Pros and Cons of Paid Search The Pros and Cons of Paid Search Read We’ll break down the pros and cons of starting a campaign with Google Ads and help you decide if paid search is right for you.
 Marketing, Social Media
How to Ethically Refer Repairs How to Ethically
Refer Repairs
Read
In order to stay competitive, home inspectors have to look at new ways of referring repairs for their clients while avoiding potential ethical pitfalls.
 Inspection Tips
How to Make Time for Social Media How to Make Time for Social Media Read As a small business owner, it's hard to find the time to keep up with your digital presence. We'll tell you where to start.
 Marketing, Social Media